In short, we don’t buy fast fashion for a certain duration! Just like slow fashion describes the sustainable and conscious use of clothes, slow fashion season (SFS) campaign is an annual campaign run by SFM, inviting the community to pledge for a specific period of time or beyond that, to refrain from buying fast fashion and be a mindful consumer. In this way, SFM decelerates the throwaway culture of our society, since more value is placed on existing clothing.

SFS 2024 starts from 1st January 2024 but you can pledge and or continue the challenge for the entire year. We used to run this campaign every summer, however this year we shifted it to the very first month of 2024 – a time when we all reset, re-brand, resolve and re-establish our goals for the year.

YES YOU CAN! 

If you sign up for the SFS challenge, you can complete it at your own pace to reduce your environmental and social footprint. Our deadline and target approach harnesses the power of a large community to drive change. Over 31,900 people have joined our SFS challenge since 2018, demonstrating the strength of our community-led movement.

Yes! There’s no pressure regarding the timeframe. If you’re unsure about committing to one month, three months, or a full year, you can try a shorter duration. If you find the changes manageable, feel free to continue as long as you like.

Just like you, we acknowledge that small/ local/sustainable businesses need support to survive.  We encourage all of you to take a ‘detox’ from fast fashion and reflect on what you truly need. So if and when you ‘need’ to buy a piece of garment, consider:

• Buying from second-hand, thrift, or vintage stores.
• Supporting local upcycle artists.
• Engaging local tailors or seamstresses for existing or custom pieces.
• Purchasing gift coupons from sustainable brands for future use or gifting.

Conscious choices involve considering various perspectives before making purchasing decisions. In the context of slow fashion, conscious choices include:

• Avoiding fast fashion brands.
• Borrowing, swapping, or renting clothing.
• Purchasing second-hand and true vintage items (not fast fashion in vintage style).
• Supporting sustainable, local, small, and fair trade certified fashion labels.

To bring about larger societal changes.

Joining the CrowdAction can exert significant pressure for policy changes due to the greater number of participants! Plus you’ll be part of our global community, which allows you to connect to people across the world or close to home!

As a global movement with a mission to educate and empower fashion consumers to make environmentally and socially conscious choices, we will continue working together with our local groups, ambassadors, schools and partners to create greater impact by organising workshops, webinars, panel discussions and more. Our ongoing initiatives will include raising awareness through social media, blogs, and offline events.