31K inspiring individuals have committed to not buying any new fast fashion clothing for at least a month since 2018.
Slow Fashion Season (SFS) Campaign
The campaign aims to inspire individuals to avoid buying new fast fashion clothing items and adopt mindful, sustainable consumption.
Did you know?
- Across the world, we consume over 80 billion garments annually. That is 400% more than the amount we consumed in the early 2000s.
- Less than 1 % of used clothing is recycled into new garments. The Ellen MacArthur Foundation estimates that USD 500 billion is lost each year due to fast fashion, overconsumption habits, and throwaway culture.
- In the UK around 30% of clothing in the average wardrobe has not been worn for the last year.
Make a direct positive impact on the planet and its people.
Take the SFS 2024 pledge.
Commit to not buying any new fast fashion for atleast 1 month.
Take a look at Slow Fashion Season's impact so far!
pledgers
CO2 footprint saved
water saved
money saved
waste prevented
Need clothes but you care for the planet & its people?
Buyerarchy of needs by Sarah Lazarovic
Use what you have
“Can I get creative and style my existing clothes differently?”
Borrow
“Is there a friend or family member I can borrow clothes from?”
Swap
“Can I participate in a clothing swap with friends or my local community?”
Thrift
“Have I explored second-hand or thrift stores for this clothing item?”
Make
“Can I create or upcycle it myself?”
And if none of the above work out, buy
“Is this purchase truly necessary? Am I choosing a seller that prioritises sustainability?”
Boost your pledge
By buying 1 less cotton t-shirt, 2700 litres of water can be saved that goes into making it.
You can make a BIG difference by inviting your friends and encouraging them to pledge with you!
FAQs
What is the Slow Fashion Season?
When is the Slow Fashion Season campaign by SFM run?
SFS 2024 starts from 1st January 2024 but you can pledge and or continue the challenge for the entire year. We used to run this campaign every summer, however this year we shifted it to the very first month of 2024 – a time when we all reset, re-brand, resolve and re-establish our goals for the year.
Can I join the crowd action campaign after 31st January 2024?
YES YOU CAN!
If you sign up for the SFS challenge, you can complete it at your own pace to reduce your environmental and social footprint. Our deadline and target approach harnesses the power of a large community to drive change. Over 31,900 people have joined our SFS challenge since 2018, demonstrating the strength of our community-led movement.
Do I have to participate for the whole period or can I also try it shorter?
Don’t small / local / sustainable businesses need more support?
- Buying from second-hand, thrift, or vintage stores.
- Supporting local upcycle artists.
- Engaging local tailors or seamstresses for existing or custom pieces.
- Purchasing gift coupons from sustainable brands for future use or gifting.
What are conscious choices?
- Avoiding fast fashion brands.
- Borrowing, swapping, or renting clothing.
- Purchasing second-hand and true vintage items (not fast fashion in vintage style).
- Supporting sustainable, local, small, and fair trade certified fashion labels.
Why should I join the crowdact if I am already making conscious choices?
To bring about larger societal changes.
Joining the CrowdAction can exert significant pressure for policy changes due to the greater number of participants! Plus you’ll be part of our global community, which allows you to connect to people across the world or close to home!
What happens after the Slow Fashion Season campaign?
As a global movement with a mission to educate and empower fashion consumers to make environmentally and socially conscious choices, we will continue working together with our local groups, ambassadors, schools and partners to create greater impact by organising workshops, webinars, panel discussions and more. Our ongoing initiatives will include raising awareness through social media, blogs, and offline events.
Slow fashion Movement
in solidarity with
- Any question, comment or would you like to work together? Awesome! Email us at:
- hello@slowfashion.global