About Slow Fashion Movement

Our Vision & Mission

What do we do?
Why slow fashion?
How do we act?

Slow Fashion Movement is a global NGO transforming the fashion industry to become sustainable and fair, by increasing consumer awareness and urgency about the negative impact of fast fashion.

Through educational content creation, events, research, collaborations and campaigns, we encourage consumers to:

Deepen the relationship with your wardrobe by shopping less, rewearing more often and sharing more.

Make informed clothing decisions in the benefit of environmental and social sustainability.

Deepen the relationship with your wardrobe by shopping less, rewearing more often and sharing more.

Our community is at the heart of the movement and is the cornerstone of our vision. Collectively, we connect people so they can support, empower and educate each other to change the fashion industry.

Education is a key to our vision

By educating people on the way their clothes are being made and at what cost the clothing industry currently operates we can grow our community and collective impact. To ensure this we will campaign for and facilitate people’s education regarding the issues faced by the industry.

We believe most people are willing to learn

We see social change as a highly personal path, where all of us have space to learn, and inspireeach other on the way.

We avoid individual shaming

The burdens of the current crisis in the fashion industry are not caused by any one person and the responsibility of correcting it should not lie on any individual’s shoulders. We are aware of the differences in opportunities we receive and acknowledge that it is a privilege to be able to make changes in one’s personal life.

We walk the walk

We act according to the structural changes we want to see in the fashion ecosystem and embody those changes.

We platform diverse voices

We recognise the value that diversity brings to realise equitable change and aim to include perspectives that are traditionally not included in changemaker movements.

We practice transparency

We operate from a place of integrity and share insights backed by knowledge, due credit and aligned intentions

We believe in the power of education

We want to nurture the next generation of change-makers. Information and opportunities should be accessible to all if we are to build a fairer society. We aim to educate our community on the consequences, possibilities and best practices of the fashion industry. We also upskill our community to pass this knowledge on.

We learn from the movements that share our vision

We actively build on the work already done by movements, NGOs and groups that share our vision for structural change. We collaborate to both grow our communities and amplify our impact on the fashion ecosystem.

We support initiatives that offer alternatives

We want to start building the sustainable and ethical economies we like to live in. After minimising our consumption, we choose to work with organisations that offer sustainable, fair and regenerative alternatives.

We believe in collective action as a tool for systemic change

We see individual action as an effective tool to influence change, if done as collective. We want to mobilise a critical mass to change the fashion ecosystem.

We work towards social tipping points

We want to cultivate a greater sensibility of scrutinising fashion whilst also celebrating it consciously. This means creating a cultural shift away from fast fashion and establishing slow fashion as the new norm.

Slow Fashion Season 2018

Duration: 90 Days

Pledgers: 2625

Key Highlights:

543,375 Kg

CO2 footprint saved
$ 1,236,375

money saved

25,475,625 L

water saved
23,888 Kg

waste prevented

In 2018, we initiated our journey with the Slow Fashion Summer campaign. This was a pioneering effort in collaboration with CollAction, a Netherlands-based organisation. During this inaugural campaign, we saw an inspiring 2,625 individuals take the pledge to embrace slow fashion principles. Notably, this movement was primarily local, with participants exclusively from the Netherlands.

Slow Fashion Season 2019

Duration: 90 Days

Pledgers: 24,487

Key Highlights:

2,998,809 Kg

CO2 footprint saved
$ 6,823,377

money saved

140,596,335 L

water saved
131,832 Kg

waste prevented

The following year, in 2019, we expanded our reach significantly with the Slow Fashion Season campaign. This global initiative drew participation from an astounding 120 countries, with 14,487 individuals pledging to adopt sustainable fashion practices. It was a testament to the growing awareness and commitment to a more ethical and eco-conscious approach to clothing consumption.

Slow Fashion Season 2020

Duration: 90 Days

Pledgers: 11,043

Key Highlights:

272,412 Kg

CO2 footprint saved
$ 619,836

money saved

12,771,780 L

water saved
11,976 Kg

waste prevented

In 2020, the Slow Fashion Movement evolved into a true global force for change. We transitioned from a single campaign to a year-round movement, organising multiple initiatives and establishing local groups and ambassador programs worldwide. With 11,043 participants, our impact was felt across the globe as we continued to inspire and empower individuals to make sustainable fashion choices.

Slow Fashion Season 2021

Duration: 90 Days (July-Sep)

Pledgers: 3,442

Key Highlights:

712,494 Kg

CO2 footprint saved
$ 1,621,182

money saved

33,404,610 L

water saved
31,323 Kg

waste prevented

Our commitment to the cause remained steadfast in 2021. During this 90-day campaign, 3,442 individuals joined us in our mission to promote slow fashion and reduce the environmental and social impact of the fashion industry. The momentum continued, even in the face of challenges, as we pursued our vision of a more sustainable fashion future.

Slow Fashion Season 2022

Duration: 30 Days (September)

Pledgers: 400+

Key Highlights:

272,412 Kg

CO2 footprint saved
$ 619,836

money saved

12,771,780 L

water saved
11,976 Kg

waste prevented

2022 marked a significant milestone for the Slow Fashion Movement as we officially registered as a non-profit organisation. Our first campaign of the year, lasting 30 days in September, attracted over 400 pledgers. The theme “Progress over Perfection” emphasised our commitment to continuous improvement and the understanding that every small step toward sustainable fashion makes a difference.

Press

Green & Beyond 2022

Conversation with Lena Hartog on her journey with Slow Fashion Movement

Global Garbs 2022

The Slow Fashion Issue with Slow Fashion Movement (SFM)

The Guardian 2022

To make our wardrobes sustainable, we must cut how many new clothes we buy by 75%