About Slow Fashion Movement
Our Team
Lena Hartog
Co-Founder: Slow Fashion Movement
Lena Hartog is a researcher, author, and movement builder exploring emotions and transformative power in prefigurative movements. A PhD candidate at Utrecht University, she co-founded Slow Fashion Movement and Sail to the COP, focusing on post-growth futures, economic democracy and collective transformation.
Puja Mj
Co-Founder: Learning Lab, Slow Fashion Movement
Puja is a climate communication and ESG trainer, leading global operations of SFM. She drives campaign impact strategy, partnerships, and collaborations. A community organiser for Remake’s South Asia hub, she champions equity, circularity, and Global South voices in fashion and climate movements.
Sara Thulesius
Strategic Partnerships and Fundraising Lead
Nami is a Melbourne-based storyteller studying Global Studies. Her content for SFM blends social justice, fashion, and activism. Through visual storytelling, she spotlights the intersection of beauty and ethics, building awareness around sustainable fashion and cultural narratives.
Dareliz
Team Lead- Social Media
Dareliz Giselle is a multidisciplinary creative working across fashion, beauty, design, and creative direction. Grounded in strategy and visual communication, she explores style beyond aesthetics while advocating for a more sustainable, inclusive, and conscious fashion and beauty industry.
Aakanksha Rao (Akay)
Program Manager-Learning Lab
Aakanksha is a fashion design graduate passionate about sustainability and textile innovation. At SFM, she leads LinkedIn strategy, simplifying industry discourse into accessible content. She advocates for local artisans, transparency, and conscious consumption, bridging the gap between consumers and makers.
Tana Viviers
Board Member: Finance
As Treasurer of the Slow Fashion Movement, Tana helps keep the movement financially healthy and focused on impact. She combines her finance background with a deep belief in ethical and sustainable change.
Ayda Shamsaei
Publicity & Marketing Lead
Ayda is a creative strategist with experience in fashion, film, and luxury sustainability. With an MBA in fashion business, she bridges art and commerce. As a volunteer at Fashion Revolution Iran, she raises awareness about ethics, equity, and impact through innovative content.
Paula Martin
Board Member: Community
Paula holds degrees in International Relations and Sustainable Fashion Branding. Founder of Slow Fashion Brazil, she champions conscious fashion and community. A German teacher and consultant since 2024, Paula finds joy in seaside calm, motherhood, and believes true change begins with people.
Rachel Humby
Social Media Lead
Rachel is a UK-based copywriter and content consultant with a passion for sustainable storytelling. After a decade in retail, she shifted toward conscious living and now blends content strategy, community advocacy, and secondhand fashion to inspire change in the digital fashion space.
Liz Mudri
Learning & Behaviour Change Strategist
Liz Mudri is a behavior-based stylist and licensed social worker who blends fashion with psychology to help people express their identity through style. Mentored by Dr. Carolyn Mair, she develops and offers virtual sessions and mentoring program via Fashion Conscious Curator. She is located out of Perth, Australia but works with global movements like SFM as a behavioural impact strategist.
Basil
Newsletter Content Lead
Basil is a business management student who believes in the power of people and organizations to create a positive impact on nature and communities, this individual is an ardent advocate of the equitable use of resources and circular economic principles. They envision a future of fashion centered on quality over quantity, supported by transparent and fair supply chains.
Thais
TikTok Team Lead
Thais is a sustainability communicator with a background in international studies. She leads TikTok at SFM, simplifying fast fashion's impacts and inspiring slow fashion habits through educational and engaging short-form content rooted in equity and climate action.
Refka Elarfi
Blog Team Lead
Refka is a textile engineer and product manager who founded PapatyaProject, an upcycling initiative. Starting as a blog writer at SFM, she now leads the team, using storytelling to spotlight circular practices and ethical fashion rooted in sustainability.
Devanshi
Website Strategy & Design Lead
Devanshi is a behavioural scientist and user researcher blending psychology, design, and sustainability. At SFM, she leads website strategy, creating user-centred digital experiences that encourage conscious consumption and climate-aware behaviours rooted in evidence-based design.
Kristīne
Global Ambassador Program Lead
Kristīne is a UK-based project administrator with a background in EU cultural and environmental initiatives. At SFM, she leads ambassador engagement and co-hosts "Slow You Down" radio. She connects people through storytelling, fashion news, and community building.
Lilli
Events & Ambassador Lead
Lilli blends sustainability with well-being. At SFM, she coordinates events and nurtures ambassador relationships. With PR experience and yoga teaching in Amsterdam, she promotes mindful living and ethical fashion through community connection and holistic health.
Owen Taylor
Global Ambassador Program Lead
Owen, a U.S.-based Business Admin graduate, brings operations experience and a passion for arts and sustainability. At SFM, he fosters global ambassador engagement and community-building while applying sustainable business insights from both fashion and music sectors.
Steffi
Global Partnership Lead
Steffi leads global partnerships and events at SFM, nurturing community and connecting change-makers. With a background in environmental journalism and communication, she champions ethical fashion through storytelling, activism, and conscious collaboration—often found sewing or singing at local gigs.
Karen Zola
Newsletter Lead
Karen, based in Canada, holds an MBA in Strategic Marketing and founded a sustainable brand in Mexico. At SFM, she curates newsletters and promotes mindful fashion via @ik.sustainable, supporting ethical business through content rooted in responsibility and purpose.
Annelie Kamperin
Research Team
Annelie is an Environmental Science major at UCLA passionate about sustainable business. At SFM, she bridges scientific research and fashion, focusing on supply chains and GHG impacts. She brings experience in sustainability reporting and environmental communication.
Swetali Mahapatra
Research Team
Swetali blends education, social impact, and heritage. Founder of Earthyweaves, she reimagines Indian handloom workwear. At SFM, she draws from Sambalpuri traditions to research and advocate for slow fashion through storytelling, preservation, and cultural sustainability.
Dhruvyasha Patel
Social Media Content Creator
Based in Canada, Dhruvyasha is a designer and founder of Conscious Alternatives, a circular fashion brand in development. As a content creator at SFM, she promotes slow fashion and sustainability through visuals, ethics, and conscious brand storytelling.
Natalie Latham
Social Media Content Creator
Natalie, a marine biologist turned sustainability storyteller, creates content that promotes conscious fashion. From internships to charity partnerships, she advocates secondhand shopping and uses her platform at SFM to inspire change through education and empathy.
Ava Pace
Social Media Content Creator
Ava is a student in Virginia, USA, majoring in Business and minoring in Sustainability. With resale experience and a passion for thrift culture, she creates content for SFM and @avathrift to promote secondhand shopping and climate-conscious fashion habits.
