Take the SFS 2025 Pledge
32,365 people have already hit pause on fast fashion, choosing to rewear, repair, upcycle, rent, swap, support slow fashion brands and local artisans. Ready to take the pledge and be part of the change?
Slow Fashion Season (SFS) Campaign
The campaign aims to inspire individuals to rethink their relationship with fashion by committing to a 90-day pause on fast fashion consumption. This challenge is designed to reduce fashion’s carbon footprint and support Sustainable Development Goals 12 and 13, by encouraging mindful consumption, reducing textile waste, and taking collective climate action through more sustainable fashion choices.
Did you know?
- Across the world, we consume over 80 billion garments annually. That is 400% more than the amount we consumed in the early 2000s.
- Less than 1 % of used clothing is recycled into new garments. The Ellen MacArthur Foundation estimates that USD 500 billion is lost each year due to fast fashion, overconsumption habits, and throwaway culture.
- In the UK around 30% of clothing in the average wardrobe has not been worn for the last year.
Create real change, for the planet and its people.
Take the Slow Fashion Season 2025 Pledge:
Go 90 days without buying new fast fashion. Choose conscious consumption that cuts carbon, reduces waste, and supports a fairer fashion system, advancing SDG 12 and SDG 13 through everyday action.
Take a look at Slow Fashion Season's impact so far!
pledgers
CO2 footprint saved
water saved
money saved
waste prevented
Need clothes but you care for the planet & its people?
Buyerarchy of needs by Sarah Lazarovic
Use what you have
“Can I get creative and style my existing clothes differently?”
Borrow
“Is there a friend or family member I can borrow clothes from?”
Swap
“Can I participate in a clothing swap with friends or my local community?”
Thrift
“Have I explored second-hand or thrift stores for this clothing item?”
Make
“Can I create or upcycle it myself?”
And if none of the above work out, buy
“Is this purchase truly necessary? Am I choosing a seller that prioritises sustainability?”
Boost your pledge
By buying 1 less cotton t-shirt, 2700 litres of water can be saved that goes into making it.
You can make a BIG difference by inviting your friends and encouraging them to pledge with you!
FAQs
What is the Slow Fashion Season?
A collective pause on fast fashion!
Slow Fashion Season (SFS) is an annual global campaign by the Slow Fashion Movement that invites people to pledge not to buy any new fast fashion for a set period, usually 90 days or more. It’s a call to embrace mindful consumption by rewearing, repairing, swapping, or supporting ethical and local fashion instead.
By hitting pause together, we challenge the throwaway culture and help shift the fashion industry toward a more conscious, sustainable future.
When is the Slow Fashion Season campaign by SFM run?
Slow Fashion Season 2025 begins on July 1st, but you can sign up anytime!
Whether you join on day one or later, the challenge invites you to commit to 90 days without buying new fast fashion. It’s designed to be flexible, doable, and supportive, perfect for anyone ready to start their journey toward conscious, mindful fashion choices.
Can I join the crowd action campaign after 1st July 2025?
YES, absolutely! You can join the SFS challenge even after July 1st.
Once you sign up, you can complete your 90-day fast fashion detox at your own pace. While the official start helps us build momentum together, the real impact comes from individuals like you taking action, whenever you’re ready.
Since 2018, over 30,000 people have joined this powerful community challenge, proving that collective action truly drives change for people and the planet.
Do I have to participate for the whole period or can I also try it shorter?
Yes!
There’s no pressure regarding the timeframe. If you’re unsure about committing to one month, three months, or a full year, you can try a shorter duration. If you find the changes manageable, feel free to continue as long as you like.
Don’t small / local / sustainable businesses need more support?
Just like you, we acknowledge that small/ local/sustainable businesses need support to survive. We encourage all of you to take a ‘detox’ from fast fashion and reflect on what you truly need. So if and when you ‘need’ to buy a piece of garment, consider:
- Buying from second-hand, thrift, or vintage stores.
- Supporting local upcycle artists.
- Engaging local tailors or seamstresses for existing or custom pieces.
- Purchasing gift coupons from sustainable brands for future use or gifting.
What are conscious choices?
Conscious choices involve considering various perspectives before making purchasing decisions. In the context of slow fashion, conscious choices include:
- Avoiding fast fashion brands.
- Borrowing, swapping, or renting clothing.
- Purchasing second-hand and true vintage items (not fast fashion in vintage style).
- Supporting sustainable, local, small, and fair trade certified fashion labels.
Why should I join the crowdact if I am already making conscious choices?
To bring about larger societal changes.
Joining the CrowdAction can exert significant pressure for policy changes due to the greater number of participants! Plus you’ll be part of our global community, which allows you to connect to people across the world or close to home!
What happens after the Slow Fashion Season campaign?
As a global movement with a mission to educate and empower fashion consumers to make environmentally and socially conscious choices, we will continue working together with our local groups, ambassadors, schools and partners to create greater impact by organising workshops, webinars, panel discussions and more. Our ongoing initiatives will include raising awareness through social media, blogs, and offline events.
Slow fashion Movement
in solidarity with
- Any question, comment or would you like to work together? Awesome! Email us at:
- hello@slowfashion.global