About Slow Fashion Movement

Our Team

Lena Hartog

Founder

Lena Hartog is a researcher, author, and movement builder exploring emotions and transformative power in prefigurative movements. A PhD candidate at Utrecht University, she co-founded Slow Fashion Movement and Sail to the COP, focusing on post-growth futures, economic democracy and collective transformation.

Puja Mj

Board Member: Global Operations

Puja is a climate communication and ESG trainer, leading global operations of SFM. She drives campaign impact strategy, partnerships, and collaborations. A community organiser for Remake’s South Asia hub, she champions equity, circularity, and Global South voices in fashion and climate movements.

Savitree Soontornvivat

Social Media Content Creator

Nami is a Melbourne-based storyteller studying Global Studies. Her content for SFM blends social justice, fashion, and activism. Through visual storytelling, she spotlights the intersection of beauty and ethics, building awareness around sustainable fashion and cultural narratives.

Chloe

Communication Lead

Based in Paris, Chloe is pursuing a Master's in Sustainability and Management. She oversees newsletters at SFM, promoting responsible fashion. With experience in marketing and ethical compliance, she advises on packaging sustainability at Citeo and thrives in multicultural, purpose-driven teams.

Aakanksha Rao

Campaign Lead

Aakanksha is a fashion design graduate passionate about sustainability and textile innovation. At SFM, she leads LinkedIn strategy, simplifying industry discourse into accessible content. She advocates for local artisans, transparency, and conscious consumption, bridging the gap between consumers and makers.

Tana Viviers

Board Member: Finance

As Treasurer of the Slow Fashion Movement, Tana helps keep the movement financially healthy and focused on impact. She combines her finance background with a deep belief in ethical and sustainable change.

Ayda Shamsaei

Publicity & Marketing Lead

Ayda is a creative strategist with experience in fashion, film, and luxury sustainability. With an MBA in fashion business, she bridges art and commerce. As a volunteer at Fashion Revolution Iran, she raises awareness about ethics, equity, and impact through innovative content.

Paula Martin

Board Member: Community

Paula holds degrees in International Relations and Sustainable Fashion Branding. Founder of Slow Fashion Brazil, she champions conscious fashion and community. A German teacher and consultant since 2024, Paula finds joy in seaside calm, motherhood, and believes true change begins with people.

Rachel Humby

Social Media Lead

Rachel is a UK-based copywriter and content consultant with a passion for sustainable storytelling. After a decade in retail, she shifted toward conscious living and now blends content strategy, community advocacy, and secondhand fashion to inspire change in the digital fashion space.

Liz Mudri

Learning & Behaviour Change Strategist

Liz Mudri is a behavior-based stylist and licensed social worker who blends fashion with psychology to help people express their identity through style. Mentored by Dr. Carolyn Mair, she develops and offers virtual sessions and mentoring program via Fashion Conscious Curator. She is located out of Perth, Australia but works with global movements like SFM as a behavioural impact strategist.

Pedro Ferreira

Board Member: Research

Pedro is a circular economy expert and Life Cycle Assessment specialist based in Norway. Focused on fiber and footwear impacts, he brings scientific rigor to fashion sustainability. A long-time SFM volunteer, he also sews to embody the values he promotes.

Thais

TikTok Team Lead

Thais is a sustainability communicator with a background in international studies. She leads TikTok at SFM, simplifying fast fashion's impacts and inspiring slow fashion habits through educational and engaging short-form content rooted in equity and climate action.

Refka Elarfi

Blog Team Lead

Refka is a textile engineer and product manager who founded PapatyaProject, an upcycling initiative. Starting as a blog writer at SFM, she now leads the team, using storytelling to spotlight circular practices and ethical fashion rooted in sustainability.

Devanshi

Website Strategy & Design Lead

Devanshi is a behavioural scientist and user researcher blending psychology, design, and sustainability. At SFM, she leads website strategy, creating user-centred digital experiences that encourage conscious consumption and climate-aware behaviours rooted in evidence-based design.

Kristīne

Global Ambassador Program Lead

Kristīne is a UK-based project administrator with a background in EU cultural and environmental initiatives. At SFM, she leads ambassador engagement and co-hosts "Slow You Down" radio. She connects people through storytelling, fashion news, and community building.

Lilli

Events & Ambassador Lead

Lilli blends sustainability with well-being. At SFM, she coordinates events and nurtures ambassador relationships. With PR experience and yoga teaching in Amsterdam, she promotes mindful living and ethical fashion through community connection and holistic health.

Owen Taylor

Global Ambassador Program Lead

Owen, a U.S.-based Business Admin graduate, brings operations experience and a passion for arts and sustainability. At SFM, he fosters global ambassador engagement and community-building while applying sustainable business insights from both fashion and music sectors.

Steffi

Global Partnership Lead

Steffi leads global partnerships and events at SFM, nurturing community and connecting change-makers. With a background in environmental journalism and communication, she champions ethical fashion through storytelling, activism, and conscious collaboration—often found sewing or singing at local gigs.

Karen Zola

Newsletter Lead

Karen, based in Canada, holds an MBA in Strategic Marketing and founded a sustainable brand in Mexico. At SFM, she curates newsletters and promotes mindful fashion via @ik.sustainable, supporting ethical business through content rooted in responsibility and purpose.

Annelie Kamperin

Research Team

Annelie is an Environmental Science major at UCLA passionate about sustainable business. At SFM, she bridges scientific research and fashion, focusing on supply chains and GHG impacts. She brings experience in sustainability reporting and environmental communication.

Swetali Mahapatra

Research Team

Swetali blends education, social impact, and heritage. Founder of Earthyweaves, she reimagines Indian handloom workwear. At SFM, she draws from Sambalpuri traditions to research and advocate for slow fashion through storytelling, preservation, and cultural sustainability.

Dhruvyasha Patel

Social Media Content Creator

Based in Canada, Dhruvyasha is a designer and founder of Conscious Alternatives, a circular fashion brand in development. As a content creator at SFM, she promotes slow fashion and sustainability through visuals, ethics, and conscious brand storytelling.

Natalie Latham

Social Media Content Creator

Natalie, a marine biologist turned sustainability storyteller, creates content that promotes conscious fashion. From internships to charity partnerships, she advocates secondhand shopping and uses her platform at SFM to inspire change through education and empathy.

Ava Pace

Social Media Content Creator

Ava is a student in Virginia, USA, majoring in Business and minoring in Sustainability. With resale experience and a passion for thrift culture, she creates content for SFM and @avathrift to promote secondhand shopping and climate-conscious fashion habits.

Nakita Salsabila Zain

Social Media Content Creator

Nakita is an Indonesian storyteller with a business and marketing background. Passionate about joy and conscious living, she creates uplifting content for SFM that celebrates mindful choices, cultural diversity, and the beauty of slowing down in fashion and life.

Sara Haggag

Social Media Content Creator

Sara is a visual storyteller and editor with over three years of experience in photography and video creation. At SFM, she crafts content that educates and empowers, combining creativity, collaboration, and purpose to spotlight social and environmental impact.